Winter is very much associated with hearty warming food. Consumers tend to go for hot breakfast items such as porridge over cold breakfast items. Sales of some brands dip in these months as they are usually associated with lighter, healthier eating during the summer months.
Kellogg’s wanted to challenge this. The aim was to test people’s perceptions in putting hot milk onto two of their Granola products during the winter months. Kind of like an AB test. Design agency OneVoice tasked us to create a series of social media advertising spots to gauge the reactions of consumers between adverts with cold milk and hot milk. Near-identical adverts were created – some with hot milk, some cold. These were then run concurrently to see which proved more popular.
We created a literal quick-edit narrative of the process of enjoying a bowl of granola. “Open, pour, add milk, heat, enjoy” were the only words. The style of the edit combined with moves, camera angles, sound design
and close-ups felt similar to a sequence in an Edgar Wright film.
We love the moving image. In fact, we have a passion for it. Big or small screen and wherever your viewers watch, it is an irresistible opportunity to fill a space with colourful pictures and words, to make a statement and say something.
We have the knowledge and expertise to produce film, video, motion graphics and animation for all mediums: broadcast or non-broadcast television, events or commercial film. Whether it is internal or external communication, we can help you say what you need to say in a memorable way.
There is no point in making a program that nobody wants to watch. We want to make things interesting. Very interesting. We are Thunder and Lightning. The electrifying film company.
Read more about usCall us and let’s talk. We can help to create video for any use. Don’t be shy - we can talk you through the processes to get the right piece of work for you.
Contact:
Paul Morricone, Creative Director
paul@thunderandlightning.co.uk
Ed Marks, Senior Producer
ed@thunderandlightning.co.uk
T: 01274 878005
www.thunderandlightning.co.uk
Thunder and Lightning Films Ltd.
Unit 36, Moorland Industrial Estate, Law Street, Cleckheaton, West Yorkshire, BD19 3QR
